Pandit Deendayal Energy University Library Resource Centre Online Catalogue

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441.
Green Marketing: Theory, Practice and Strategies

by Dahistrom, Robert.

Publisher: New Delhi: Cengage Learning, 2011Availability: Items available for loan: SOM LibraryCall number: 658.8 DAH (2).

442.
B2B Marketing: A South-Asian Perspective

by Hutt, Michael D.

Edition: 11 th edPublisher: New Delhi: Cengage Learning, 2014Availability: Items available for loan: SOM LibraryCall number: 658.804 HUT (2).

443.
The 4A's of Marketing: Creating Value for Customers, Companies and Society

by Sheth, Jagdish N | Sisodia, Rajendra.

Publisher: New York: Routledge, 2013Availability: Items available for loan: SOM LibraryCall number: 658.8 SHA (1).

444.
Brand Shastra :Use the Power of Marketing to

by Dhar, Mainak.

Publisher: New Delhi: Penguin Random House India, 2016Availability: Items available for loan: SOM LibraryCall number: 658.8 DHA (1).

445.
Marketing Research: An Applied Orientation

by Malhotra, Naresh K | Dash, Satybhusan.

Edition: 7th edPublisher: New Delhi: Pearson Education, 2016Availability: Items available for loan: SOM LibraryCall number: 658.83 MAL (1). Checked out (2).

446.
The Ultimate Marketing Plan

by Kennedy, Dan S.

Edition: 4th edPublisher: USA: Adam Media, 2011Availability: Items available for loan: SOM LibraryCall number: 658.802 KEN (1).

447.
Services Marketing: People, Technology and Strategy

by Writz, Jochen.

Edition: 8th edPublisher: USA: World Scientific, 2016Availability: No items available : Checked out (1).

448.
International Marketing

by Srinivasan, R.

Edition: 4th edPublisher: New Delhi: PHI, 2016Availability: Items available for loan: SOM LibraryCall number: 658.84 SRI (1).

449.
Rural Marketing, Media Planning and Consumer Protection

by Agrawal, Meenu.

Publisher: New Delhi: New Century Publication, 2016Availability: No items available : In transit (1).

450.
Marketing Management: Indian Context and Global Perspective

by Ramaswamy, V S | Namakumari, S.

Edition: 5th edPublisher: New Delhi: McGraw Hill, 2015Availability: Items available for loan: SOM LibraryCall number: 658.8 RAM (1). Checked out (1).

451.
Rise of Rural Consumers in Developing Countries: Harvesting 3 Billion Aspirations

by Mahajan, Vijay.

Publisher: New Delhi: Sage Publication, 2016Availability: No items available : In transit (1).

452.
The Conversion CODE: Capture Internet Leads Create Quality Appointments Close More Sales

by Smith, Chris.

Publisher: New Delhi: Wiley India Ltd, 2016Availability: Items available for loan: SOM LibraryCall number: 658.84 SMI (1).

453.
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably

by Nagle, Thomas T | Hogan, John E | Zale, Joseph.

Edition: 5th edPublisher: New York: Routledge, 2016Availability: Items available for loan: SOM LibraryCall number: 658.816 NAG (1).

454.
Tourism Marketing

by Jha, S M.

Publisher: Mumbai: Himalaya Publishing, 2015Availability: No items available : In transit (1).

455.
Services Marketing

by Shajahan, S.

Edition: 2nd ed.Publisher: Mumbai: Himalaya Publishing, 2016Availability: Items available for loan: SLS LibraryCall number: 658.8 SHA (1).

456.
Rural marketing : focus on agricultural inputs Sukhpal Singh

by Singh, Sukhpal [author].

Original language: originally in Publisher: New Delhi Vikas Publishing House Pvt. Ltd. 2012Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 630 SIN (1).

457.
Marketing Communication: Theory and Practice

by Kumar, Niraj.

Publisher: Mumbai: Himalaya Publishing House, 2005Availability: Items available for loan: SLS LibraryCall number: 658.802 KUM (1).

458.
Innovation in Pricing: Contemporary Theories and Best Practices

by Hinterhuber, Andreas (editor) | Liozu, Stephan [editor].

Publisher: New York: Routledge, 2017Availability: Items available for loan: SOM LibraryCall number: 658.816 INN (1).

459.
Packaging life : cultures of the everyday Pramod K. Nayar

by Nayar, Pramod K [author ].

Publisher: New Delhi Sage Publications India Pvt. Ltd 2009Online access: https://www.amazon.in/Packaging-Life-Cultures-Pramod-Nayar/dp/8132102401/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1604650970&sr=8-2 Availability: Items available for loan: SLS LibraryCall number: 306.09 NAY (2).

460.
Marketing Strategies: Various Issues and Case Studies

by Dodrajka, Sangeeta.

Publisher: New Delhi: Regal, 2016Availability: Items available for loan: SLS LibraryCall number: 658.804 DOD (1).

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