Pandit Deendayal Energy University Library Resource Centre Online Catalogue

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481.
The Year in Tech 2021

by HBR.

Publisher: New Delhi: HBR, 2021Availability: Items available for loan: SOM LibraryCall number: 658.84 HBR (1).

482.
From demo to delivery : the process of production Bob Katz ... [et al.] ; edited by Russ Hepworth-Sawyer

by Hepworth-Sawyer, Russ [editor ].

Publisher: Boston, USA Elsevier/Focal Press 2009Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 781.49 (1).

483.
Principle of Marketing

by Kotler, Philip | Armstrong, Philip | Agnihotri, Prafulla.

Edition: 17thPublisher: New Delhi: Pearson Education, 2021Availability: Items available for loan: SOM LibraryCall number: 658.8 KOT (1). Checked out (1).

484.
Strategic Marketing for Nonprofit Organizations

by Andreasen, Alan R | Kotler, Philip | Sharma, Dheeraj.

Edition: 7th edPublisher: New Delhi: Pearson Education, 2019Availability: Items available for loan: SOM LibraryCall number: 658.802 AND (1).

485.
Rural Marketing

by Kashyap, Pradeep.

Edition: 3rd edPublisher: New Delhi: Pearson Education, 2021Availability: Items available for loan: SOM LibraryCall number: 658.804 KAS (1).

486.
How people buy online : the psychology behind consumer behaviour Seema Gupta

by Gupta, Seema [author ].

Publisher: New Delhi Sage Publications India Pvt Ltd 2021Online access: Click here to access online Availability: Items available for loan: SOM LibraryCall number: 658.872 GUP (1), SLS LibraryCall number: 658.872 GUP (1).

487.
Intelligent Marketing: Employing New- Age Technologies

by Kumar V | Kotler, Philip.

Publisher: New Delhi: Sage Publication, 2021Availability: Items available for loan: SOM LibraryCall number: 658.8 KUM (1).

488.
Advertising and branding basics Sage Publications India Pvt Ltd

by Sage Publications India Pvt Ltd [Publisher ].

Publisher: New Delhi Sage Publications India Pvt Ltd 2021Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 659 (1).

489.
Sport and the media : managing the nexus Matthew Nicholson; Anthony Kerr and Merryn Sherwood

by Nicholson, Matthew; Kerr, Anthony; Sherwood, Merryn [author ].

Edition: 2nd ed. Publisher: New York Routledge 2019Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 796.0698 NIC (1).

490.
Start-up marketing strategies : 11 real-life cases of Indian start-ups Ed. by M. Anil Ramesh; Priya Grover; Sabyasachi Dasgupta

by Ramesh, M. Anil; Grover, Priya; Dasgupta, Sabyasachi [editor ].

Publisher: Mumbai Jaico Publishing House 2022Online access: Click here to access online Availability: No items available : Checked out (1).

491.
Introduction to media distribution : film, television, and new media Scott Kirkpatrick

by Kirkpatrick, Scott [author ].

Publisher: New York Routledge 2019Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 302.230688 KIR (1).

492.
Essentials of Services Marketing

by Wirtz, Jochen | Lovelock, Christopher | Chatterjee, Jayanta | Das, Gopal.

Edition: 3rd edPublisher: New Delhi: Pearson Education, 2018Availability: Items available for loan: SOM LibraryCall number: 658.805 WIR (1).

493.
Made In Future: A Story of Marketing ,Media and Content for Our Times

by Kumar, Prashant.

Publisher: New Delhi: Business Books, 2022Availability: Items available for loan: SOM LibraryCall number: 658.8 KUM (1).

494.
Expert Secrets: The Underground Playbook

by Brunson, Russell.

Publisher: New Delhi: Hay House Publishing, 2022Availability: Items available for loan: SOM LibraryCall number: 658.872 BRU (1).

495.
Dotcom Secrets: The Underground Playbook

by Brunson, Russell.

Publisher: New Delhi: Hay House Publishing India, 2022Availability: Items available for loan: SOM LibraryCall number: 658.872 BRU (1).

496.
Marketing communications : objectives, strategy, tactics John R. Rossiter; Larry Percy; Lars Bergkvist

by Rossiter, John R.; Percy, Larry; Bergkvist, Lars [author ].

Publisher: New Delhi SAGE Publications India Pvt Ltd 2018Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 658.8 ROS (1).

497.
B2B marketing : text and cases Krishna K Havaldar; Shailendra Dasari

by Havaldar, Krishna K; Dasari, Shailendra [author ].

Edition: 5th ed. Publisher: Chennai McGraw Hill Education India Private Limited 2021Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 658.8 HAV (39). Checked out (1).

498.
Social media marketing : theories & applications Stephan Dahl

by Dahl, Stephan [author ].

Edition: 3rd ed. Publisher: New Delhi SAGE Publications India Pvt Ltd 2021Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 658.872 DAH (3). Checked out (2).

499.
Social media marketing Tracy L. Tuten

by Tuten, Tracy L [author].

Edition: 4th.Publisher: New Delhi SAGE Publications India Pvt Ltd 2021Online access: Click here to access online Availability: No items available : Checked out (1).

500.
Brand wars : combat strategies for Indian brands Rajiv Gupte; Anand Limaye; Forword by Amitabh Kant

by Gupte, Rajiv; Limaye, Anand [author].

Publisher: New Delhi SAGE Publications India Pvt Ltd 2021Online access: Click here to access online Availability: No items available : Checked out (1).

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