Pandit Deendayal Energy University Library Resource Centre Online Catalogue

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61.
Cases in Marketing Management

by Clow, Kenneth E | Baack, Donald.

Publisher: New Delhi Sage Publications Ltd 2012Availability: Items available for loan: SOM LibraryCall number: 658.8 CAS (1).

62.
The Complete Guide to E Mail Marketing

by Brown, Bruce.

Publisher: New Delhi Vision Books 2011Availability: Items available for loan: SOM LibraryCall number: 658.84 BRO (1).

63.
Consumer Behaviour: Concept, Applications and Cases

by Raju, M S | Xardel, Dominique.

Publisher: New Delhi Vikas Publishing House Pvt. Ltd 2005Availability: Items available for loan: SOM LibraryCall number: 658.8342 RAJ (1).

64.
Consumer Cooperatives and Rural Marketing: An Analytical Study od Assam

by Sarma, Nripendra N.

Publisher: New Delhi Mittal Publications 2003Availability: Items available for loan: SOM LibraryCall number: 658.804 SAR (1).

65.
Contemporary Indian Cases in Marketing

by Pandey, Mukesh.

Publisher: New Delhi Biztantra 2006Availability: Items available for loan: SOM LibraryCall number: 658.8 PAN (1).

66.
Contemporary Strategic Marketing

by Brennan, Ross | Baines, Paul | Garneau, Paul.

Publisher: New York Palgrave Macmillan 2003Availability: Items available for loan: SOM LibraryCall number: 658.802 BRE (1).

67.
Contemporary Strategic Marketing

by Bhatt, Rakesh.

Publisher: New Delhi Pacific Publication 2012Availability: Items available for loan: SOM LibraryCall number: 658.802 BHA (1).

68.
Content is King

by Mill, David.

Publisher: New York Elsevier 2008Availability: Items available for loan: SOM LibraryCall number: 658.84 MIL (1).

69.
The Cost of Capitalism: Understanding Market Mayhem and Stabilizing our Economic Future

by Barbera, Robert J.

Publisher: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2009Availability: Items available for loan: SOM LibraryCall number: 658.8 BAR (2).

70.
Creating and Dominating New Markets

by Meyer, Peter.

Publisher: New York Amacom 2002Availability: Items available for loan: SOM LibraryCall number: 658.8 MEY (1).

71.
Creating Passion Brands: : Getting to the Heart of Branding

by Edwards, Helen | Day, Derek.

Publisher: London kogan Page 2005Availability: Items available for loan: SLS LibraryCall number: 658.8343 EDW (1).

72.
Creative Marketing for SMEs

by Fillis, Ian.

Publisher: Hyderabad The ICFAI University Press 2005Availability: Items available for loan: SOM LibraryCall number: 658.022 FIL (1).

73.
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

by Moore A, Geoffrey.

Publisher: New York Collins Business Essentials 2006Availability: Items available for loan: SOM LibraryCall number: 658.8 MOO (1).

74.
Customer. Community: Unleashing the Power of Your Customer Base

by Banks, Drew | Daus, Kim.

Publisher: San Francisco Jossey-Bass 2002Availability: Items available for loan: SOM LibraryCall number: 658.812 BAN (1).

75.
Customer Management Excellence: Successful Strategies from Service Leaders

by Faulkner, Mike.

Publisher: Chichester John Wiley and Sons Ltd, 2003Availability: Items available for loan: SOM LibraryCall number: 658.802 FAU (1).

76.
Customer Relationship Management Essentials

by Gosney, John W | Boehm, Thomas P.

Publisher: New Delhi Prentice Hall of India Pvt. Ltd. 2006Availability: Items available for loan: SOM LibraryCall number: 658.812 GOS (1).

77.
Customer Value Investment: Formula for Sustained Business Success

by Mahajan, Gautam.

Publisher: New Delhi Response Books 2007Availability: Items available for loan: SLS LibraryCall number: 658.812 MAH (1).

78.
Cybermarketing : How Use the Internet to Market your Goods and Services

by Bickerton, Pauline | Bickerton, Matthew | Pardesi, Upkar.

Edition: 2nd edPublisher: Boston Butterwoth Heinmann 2004Availability: Items available for loan: SOM LibraryCall number: 658.84 BIC (1).

79.
Darwin's Brands: Adapting for Success

by Halve, Anand.

Publisher: New Delhi Sage Publications India Pvt Ltd 2012Availability: Items available for loan: SOM LibraryCall number: 658.827 HAL (1).

80.
The Dentsu Way

by Sugiyama, Kotaro | Andree, Tim.

Publisher: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2011Availability: Items available for loan: SOM LibraryCall number: 658.8 SUG (1).

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