Pandit Deendayal Energy University Library Resource Centre Online Catalogue

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1.
Achieve Sales Excellence: The 7 Customer Rules for Becoming the New Sales Professional

by Stevens, Howard | Kinni, Theodore.

Publisher: Massachusetts Platinum Press 2009Availability: Items available for loan: SLS LibraryCall number: 658.8 STE (2).

2.
Added Value: The Alchemy of Brand-Led Growth

by Sherrington, Mark.

Publisher: New York Palgrave Macmillan 2003Availability: Items available for loan: SOM LibraryCall number: 658.827 SHE (2).

3.
The admirable company Michael Brown and Paul Turner

by Brown, Michael; Turner, Paul [author ].

Publisher: London Profile Books Ltd. 2009Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 650.1 BRO (1).

4.
Advertising Management

by Jethwaney, Jaishri | Jain, Shruti.

Publisher: New Delhi Oxford University Press 2006Availability: Items available for loan: SOM LibraryCall number: 659.1 JET (1).

5.
Advertising Management

by Jethwaney, Jaishri | Jain, Shruti.

Edition: 2nd edPublisher: New Delhi Oxford University Press 2013Availability: Items available for loan: SOM LibraryCall number: 659.1 JET (1).

6.
Advertising Management

by Jethwaney, Jaishri | Jain, Shruti.

Publisher: New Delhi Oxford University Press 2006Availability: Items available for loan: SOM LibraryCall number: MCG00492 CD (1).

7.
Advertising Management

by Jethwaney, Jaishri | Jain, Shruti.

Edition: 2nd edPublisher: New Delhi Oxford University Press 2015Availability: Items available for loan: SLS LibraryCall number: 659.1 JET (4).

8.
Aesthetics in Marketing

by Baisya, Rajat K | Das, G Ganesh.

Publisher: New Delhi Response Books 2008Availability: Items available for loan: SOM LibraryCall number: 658.8 BAI (1).

9.
Aesthetics in Marketing

by Baisya, Rajat K | Das, G Ganesh.

Publisher: New Delhi Response Books 2008Availability: Items available for loan: SLS LibraryCall number: 658.8001 BAI (1).

10.
The Art of Cause Marketing

by Earle, Richard.

Publisher: USA NTC Business Books 2001Availability: Items available for loan: SOM LibraryCall number: 658.8 EAR (1).

11.
B2B marketing : a South - Asian perspective Michael D. Hutt; Dheeraj Sharma; Thomas W. Speh

by Hutt, Michael D.; Sharma, Dheeraj; Speh, Thomas W [author ].

Edition: 11th ed.Publisher: New Delhi Cengage Learning Private Ltd. 2014Online access: Click here to access online Availability: Items available for loan: SOM LibraryCall number: 658.804 HUT (3), SLS LibraryCall number: 658.804 HUT (1).

12.
The Big Book of Marketing: Lessons and Best Practices from the World's Greatest Companies

by Bennett, Anthony G.

Publisher: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2010Availability: Items available for loan: SOM LibraryCall number: 658.8 THE (1).

13.
Brand Against the Machine

by Morgan, John.

Publisher: New Delhi Wiley India Pvt. Ltd 2012Availability: Items available for loan: SOM LibraryCall number: 658.827 MOR (1).

14.
Brand Sense

by Lindstrom, Martin.

Publisher: New Delhi Kogan Page India 2006Availability: No items available : Checked out (1).

15.
Brand Shaastras

by Kapoor, Jagdeep.

Publisher: Mumbai Jaico Publishing House 2005Availability: No items available : Checked out (1).

16.
Brand Shaastras: Nine Successful Brand Strategies to Build Winning Brands

by Kapoor, Jagdeep.

Edition: 2nd edPublisher: New Delhi Response Books 2009Availability: No items available : Checked out (1).

17.
Brand Society: How Brands Transform Management and Lifestyle

by Kornbeger, Martin.

Publisher: New Delhi Cambridge University Press 2011Availability: Items available for loan: SOM LibraryCall number: 658.827 KOR (1).

18.
The Branded Mind: What Neuroscience Really Tells Us about the Puzzle of the Brain and the Brand

by Plessis, Erik Du.

Publisher: New Delhi Kogan Page India 2011Availability: Items available for loan: SOM LibraryCall number: 658.8342 PLE (1).

19.
Business Market Management: Understanding, Creating and Delivering Value

by Anderson, James | Narus, James A.

Edition: 2nd edPublisher: New Delhi Pearson Education 2007Availability: Items available for loan: SOM LibraryCall number: 658.8 AND (2).

20.
Business research methods William G. Zikmund

by Zikmund, William G [author ].

Edition: 7th ed.Publisher: New Delhi Cengage Learning India Private Limited 2003Online access: Click here to access online Availability: Items available for loan: SOM LibraryCall number: 658.072 ZIK (3), SLS LibraryCall number: 658.072 ZIK (3). Checked out (2).

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