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	1.	Differentiate or Die: Survival in our Era of Killer Competition by Trout, Jack. Edition: 2nd edPublisher: Chennai Westland Books Pvt. Ltd. 2008Availability: Items available for loan: SOM LibraryCall number: 658.8 TRO (1). Place hold Add to cart (remove)
	2.	In search of the Obvious: The Antidote for Today's Marketing Mess by Trout, Jack. Publisher: Chennai Westland Books Pvt. Ltd. 2009Availability: Items available for loan: SOM LibraryCall number: 658.8 TRO (1). Place hold Add to cart (remove)
	3.	Marketing Warfare by Ries, A L \| Trout, Jack. Publisher: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2006Availability: Items available for loan: SOM LibraryCall number: 658.8 RIE (1). Place hold Add to cart (remove)
	4.	Marketing Warfare: 20th Anniversary Edition by Ries, Al \| Trout, Jack. Publisher: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2012Availability: Items available for loan: SOM LibraryCall number: 658.8 RIE (1). Place hold Add to cart (remove)
	5.	Positioning: The Battle for Your Mind by Ries, A L \| Trout, Jack. Publisher: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2003Availability: Items available for loan: SOM LibraryCall number: 659.1 RIE (1). Place hold Add to cart (remove)