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Pandit Deendayal Energy University Library Resource Centre Online Catalogue

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1.
Brand and Talent

by Keohane, Kevin.

Publisher: New Delhi Kogan Page India 2014Availability: Items available for loan: SOM LibraryCall number: 658.827 KEO (1).

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2.
Brand Portfolio Strategy

by Aaker, David A.

Publisher: New York Free Press 2004Availability: Items available for loan: SLS LibraryCall number: 658.827 AAK (1).

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3.
Branding in a Competitive Marketplace

by Baisya, Rajat K.

Publisher: New Delhi Sage Publications Ltd 2013Availability: Items available for loan: SOM LibraryCall number: 658.827 BAI (1).

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4.
Branding in a Competitive Marketplace

by Baisya, Rajat K.

Publisher: New Delhi Sage Publications Ltd 2013Availability: No items available : Checked out (1).

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5.
Build Your Own Brand: Strategies, Prompts and Exercises for Marketing Yourself

by Landa, Robin.

Publisher: Ohio How Books 2013Availability: Items available for loan: SOM LibraryCall number: 658.827 LAN (1).

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6.
Advertising and branding basics Sage Publications India Pvt Ltd

by Sage Publications India Pvt Ltd [Publisher ].

Publisher: New Delhi Sage Publications India Pvt Ltd 2021Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 659 (1).

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7.
The Power of Ignorance

by Sarkar, Christian | Kotler, Philip.

Publisher: New Delhi: Penguin Book, 2021Availability: Items available for loan: SOM LibraryCall number: 658.827 SAR (1).

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8.
Pitch Perfect: How to Create to A Brand People Cannot Stop Taking About

by Bhattacharya. Srimoyi.

Publisher: New Delhi: Penguin Books, 2021Availability: Items available for loan: SOM LibraryCall number: 658.827 BHA (1).

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9.
Brand Magic: The Art and Science of Creating Successful Brands

by D’Souza, Alan | Pareek, Prashant.

Publisher: Gujarat: MIpress, 2021Availability: Items available for loan: SOM LibraryCall number: 658.827 DSO (3).

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10.
Brand wars : combat strategies for Indian brands Rajiv Gupte; Anand Limaye; Forword by Amitabh Kant

by Gupte, Rajiv; Limaye, Anand [author].

Publisher: New Delhi SAGE Publications India Pvt Ltd 2021Online access: Click here to access online Availability: No items available : Checked out (1).

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11.
Brand management : co-creating meaningful brands Michael Beverland

by Beverland, Michael [author].

Edition: 2nd ed. Publisher: New Delhi SAGE Publications India Pvt Ltd 2021Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 658.827 BEV (1).

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12.
The art of corporate storytelling : only connect Robert Mighall

by Mighall, Robert [author ].

Publisher: New Delhi Viva Books Private Limited 2017Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 658.827 MIG (1).

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13.
Brand management : principles and practices Kirti Dutta

by Dutta, Kirti [author ].

Edition: 2nd ed. Publisher: New Delhi Oxford University Press 2022Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 658.827 DUT (1). Checked out (19).

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14.
For the Culture: The Power Behind the World’ s Most Successful Brands From Apple to Beyoncé

by Collins, Marcus.

Publisher: New Delhi: Macmillan Ltd, 2023Availability: Items available for loan: SOM LibraryCall number: 658.827 COL (1).

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