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Pandit Deendayal Energy University Library Resource Centre Online Catalogue

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1.
Patterns of middle class consumption in India and China Ed. by Christophe Jaffrelot; Peter van der Veer

by Jaffrelot, Christophe; Veer, Peter van der [editor ].

Publisher: New Delhi Sage Publications India Pvt Ltd 2008Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 305.550951 (1).

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2.
The New Economics of Sustainable Consumption: Seeds of Change

by Seyfang, Gill.

Publisher: New Delhi: Macmillan Ltd, 2016Availability: Items available for loan: SOM LibraryCall number: 339.47 SEY (1).

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3.
Hooked: How to Build Habit-Froming Product

by Eyal, Nir | Hoover, Ryan.

Publisher: New Delhi: Penguin Books, 2014Availability: Items available for loan: SOM LibraryCall number: 658.575019 EYA (1).

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4.
The Cultural Side of Innovation

by Jacobs, Dany.

Publisher: New York: Routledge, 2017Availability: Items available for loan: SOM LibraryCall number: 338.064 JAC (1).

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5.
Super Consumers: A Simple, Speedy, and Sustainable Path to Superior

by Yoon, Eddie.

Publisher: England: Harvard University Press, 2017Availability: Items available for loan: SOM LibraryCall number: 658.8343 YOO (1).

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6.
Advertising, brands and consumer behaviour : the Indian context S. Ramesh Kumar; Anup Krishnamurthy

by Kumar, S. Ramesh; Krishnamurthy, Anup [author].

Publisher: New Delhi SAGE Publications India Pvt Ltd 2020Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 659.10954 KUM (2).

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7.
Consumer Behavior

by Schiffman, Leon G | Wisenblit, Joe | Kumar, S. Ramesh.

Edition: 12th edPublisher: New Delhi: Pearson Education, 2021Availability: Items available for loan: SOM LibraryCall number: 658.8342 SCH (1).

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8.
Consumer Behavior: A Digital Native

by Jain,Varsha | Sheth, Jagdish | Schultz, Don E.

Publisher: New Delhi: Pearson Education, 2019Availability: Items available for loan: SOM LibraryCall number: 658.8342 JAI (1).

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9.
Consumer Behavior: Buying, Having and Being

by Solomon, Michael R.

Edition: 13th edPublisher: New Delhi: Pearson Education, 2020Availability: Items available for loan: SOM LibraryCall number: 658.8342 SOL (1).

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10.
How people buy online : the psychology behind consumer behaviour Seema Gupta

by Gupta, Seema [author ].

Publisher: New Delhi Sage Publications India Pvt Ltd 2021Online access: Click here to access online Availability: Items available for loan: SOM LibraryCall number: 658.872 GUP (1), SLS LibraryCall number: 658.872 GUP (1).

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11.
The Jolt Effect: How High Performance Overcome Customer Indecision

by Dixon, Matthew.

Publisher: New Delhi: Penguin Books, 2023Availability: Items available for loan: SOM LibraryCall number: 658.8342 DIX (1).

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