Pandit Deendayal Energy University Library Resource Centre Online Catalogue

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1.
Authenticity: What Consumers Really Want

by Gilmore, James H | Pine, Joseph B.

Publisher: Boston Harvard Business School Press 2007Availability: Items available for loan: SOM LibraryCall number: 658.8343 GIL (1).

2.
Branded entertainment : product placement & brand strategy in the entertainment business

by Lehu, Jean-Marc.

Publisher: New Delhi Kogan Page India 2007Availability: Items available for loan: SLS LibraryCall number: 791.4068 LEH (1).

3.
Built to Love: Creating Products That Captivate Customers

by Boatwright, Peter | Cagan, Jonathan.

Publisher: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2011Availability: Items available for loan: SOM LibraryCall number: 658.4575 BOA (1).

4.
Case Studies in Marketing Research and Product Management

Publisher: Hydrabad ICFAI Centre for Management Research 2006Availability: Items available for loan: SOM LibraryCall number: 658.56 CAS (1).

5.
Cases in Productivity / Operations Management

by Krishnaswamy, K N.

Publisher: New Delhi Prentice Hall of India Pvt. Ltd. 2005Availability: Items available for loan: SOET LibraryCall number: 658.5 KRI (3). In transit (1).

6.
Design and Analysis Lean Production Systems

by Askin, Ronald G | Godlberg, G Jeffrey.

Publisher: New York John Wiley and Sons, Inc 2003Availability: Items available for loan: SOET LibraryCall number: 658.5 ASK (4).

7.
The Experience Economy

by Pine, B. Joseph | Glimore, James H.

Publisher: Boston Harvard Business School Press 2011Availability: Items available for loan: SOM LibraryCall number: 658.56 PIN (1).

8.
The Lean Practitioner's Handbook

by Eaton, Mark.

Publisher: London kogan Page 2013Availability: Items available for loan: SOM LibraryCall number: 658.5 EAT (1).

9.
Manufacturing Strategy: How to Formulate and Implement a Winning Plan

by Miltenburg, John.

Edition: 2nd edPublisher: New York Productivity Press 2005Availability: Items available for loan: SOM LibraryCall number: 658.5 MIL (2).

10.
Mass Customization: The New Frontier in Business Competition

by Pine, Joseph B.

Publisher: Boston Harvard Business School Press 2006Availability: Items available for loan: SOM LibraryCall number: 658.575 PIN (1).

11.
New Product Development: From Initial Idea to Product Management

by Annacchino, Marc A.

Publisher: New Delhi Elsevier India Private Ltd. 2006Availability: Items available for loan: SOM LibraryCall number: 658.56 ANN (1).

12.
New Product Development: From Initial Idea to Product Management

by Annacchino, Marc A.

Publisher: New Delhi Elsevier India Private Ltd. 2006Availability: Items available for loan: SOM LibraryCall number: MCG000169 CD (1).

13.
New Product Planning

by Kahn, Kenneth B.

Publisher: Mumbai Reserve Bank of India 2006Availability: Items available for loan: SOM LibraryCall number: 658.7 KAH (1).

14.
The Philosophy of Branding: Great Philosophers Think Brands

by Braun, Thom.

Publisher: London kogan Page 2004Availability: No items available : Checked out (1).

15.
Process Management

by Wisner, Joel D | Stanley, Linda L.

Publisher: New Delhi South Western:Cengage Learning 2009Availability: Items available for loan: SOM LibraryCall number: 658.5 WIS (2).

16.
Process Management: Practical Guidelines to Successful Implementations

by Malik, T S.

Publisher: New Delhi Global India Publications Pvt Ltd 2009Availability: Items available for loan: SOM LibraryCall number: 658.5 MAL (1).

17.
The Product Business Handbook

by Lee, John J | Holt, Rob.

Publisher: New Delhi Elsevier India Private Ltd. 2007Availability: Items available for loan: SOM LibraryCall number: 658.5 LEE (1).

18.
The Product Business Handbook

by Lee, John J | Holt, Rob.

Publisher: New Delhi Elsevier India Private Ltd. 2007Availability: Items available for loan: SOM LibraryCall number: MCG000170 CD (1).

19.
Product Development

by Belz, Andrea.

Publisher: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2011Availability: Items available for loan: SOM LibraryCall number: 658.575 BEL (1).

20.
Product Management

by Gupta, S L.

Publisher: New Delhi Wisdom Publications 2004Availability: Items available for loan: SOM LibraryCall number: 658.56 GUP (1).

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