Pandit Deendayal Energy University Library Resource Centre Online Catalogue

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1.
Customer Value Investment: Formula for Sustained Business Success

by Mahajan, Gautam.

Publisher: New Delhi Response Books 2007Availability: Items available for loan: SLS LibraryCall number: 658.812 MAH (1).

2.
Instant Referrals

by Sugars, Bradley J.

Publisher: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2007Availability: Items available for loan: SOM LibraryCall number: 658.81 SUG (1).

3.
Relationship Marketing

by Godson, Mark.

Publisher: New York Oxford University Press 2009Availability: Items available for loan: SOM LibraryCall number: 658.812 GOD (1).

4.
Relationship Marketing: Concepts, Theories and cases

by Biswas, Supriya.

Publisher: New Delhi PHI Learning Private Limited 2011Availability: Items available for loan: SOM LibraryCall number: 658.812 BIS (1).

5.
Strategic alliances & marketing partnerships : gaining competitive advantage through collaboration and partnering Richard Gibbs & Andrew Humphries

by Gibbs, Richard; Humphries, Andrew [author].

Publisher: New Delhi Kogan Page India 2009Online access: Click here to access online Availability: Items available for loan: SOM LibraryCall number: 658.046 GIB (2), SLS LibraryCall number: 658.046 GIB (1).

6.
Total Customer Value Management: Transforming Business Thinking

by Mahajan, Gautam.

Publisher: New Delhi Response Books 2011Availability: Items available for loan: SOM LibraryCall number: 658.812 MAH (1).

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