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021 _a9788177588507
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040 _aPandit Deendayal Petroleum Univesity
082 _a659.1
100 _aBatra, Rajiv
245 _aAdvertising Management
_dby Rajeev Batra, John G. Myers and David A. Aaker
_z[Text]
250 _a5th ed
260 _aNew Delhi
_bPearson Education
_c2015
300 _a768p
600 _aAdvertising Management
700 _aMyers, John G
700 _aAaker, David A
995 _ABAT
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_F049
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_W20151230
_XAstha Books Agency
_ZGeneral
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_UC
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_ZGeneral
999 _c20658
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