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| 040 | _aPandit Deendayal Petroleum Univesity | ||
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| 100 | _aKotler, Philip | ||
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_aPrinciples of Marketing _dby Philip Kotler and Gary Armstrong _z[Text] |
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| 250 | _a10th ed | ||
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_aSouth Asia _bDorling Kindersley (India) Pvt. Ltd. _c2005 |
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| 600 | _aMarketing Management | ||
| 700 | _aArmstrong, Gary | ||
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