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Public Relations Planning: A Strategic Approach Paperback – 10 October 2018

by Edward T. Vieira Jr. (Author)
5.0 5.0 out of 5 stars 2 ratings
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Public Relations Planning provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the author brings years of practical experience to the project, helping students see how it all fits together in reality. The book goes beyond an introductory discussion of the theory of PR planning, incorporating material from cutting-edge research in the field. A discussion of the psychological aspects of communication, material on in-house/employee communication, as well as a chapter dedicated to discussing how social media strategies fit into a PR campaign, give students a real edge when it comes to executing an effective campaign. Plenty of global examples and a companion website featuring PowerPoint slides, a test bank, and answer key for end-of-chapter questions round out this excellent resource for students of public relations and corporate communication.
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  1. ISBN-10
    1138105171
  2. ISBN-13
    978-1138105171
  3. Edition
    1st
  4. Publisher
    Routledge
  5. Publication date
    10 October 2018
  6. Language
    English
  7. Dimensions
    15.24 x 3.2 x 22.86 cm
  8. Print length
    556 pages
  9. See all details
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Product description

About the Author

Edward T. Vieira, Jr. is Professor of Marketing and Statistics in the School of Business at Simmons University, USA.

Product details

  • Publisher ‏ : ‎ Routledge; 1st edition (10 October 2018)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 556 pages
  • ISBN-10 ‏ : ‎ 1138105171
  • ISBN-13 ‏ : ‎ 978-1138105171
  • Item Weight ‏ : ‎ 748 g
  • Dimensions ‏ : ‎ 15.24 x 3.2 x 22.86 cm
  • Country of Origin ‏ : ‎ United Kingdom
  • Customer Reviews:
    5.0 5.0 out of 5 stars 2 ratings

About the author

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Edward T. Vieira Jr.

Edward T. Vieira Jr.

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Edward T. Vieira, Jr. earned his Ph.D. in Marketing and Quantitative Methods from the University of Connecticut. His dissertation was on children’s emotional and cognitive reading comprehension and involvement. He earned his M.B.A. in Management from Bryant University and a B.A. in Political Science from Rhode Island College. He serves on the Simmons University Institutional Review Board, the Promotion and Tenure Committee, and ad hoc committees. Vieira has written statistics and public relations textbooks published by Routledge, a leading global publisher of academic books, journals, and online reference that serves scholars, instructors, and professional communities worldwide. He has 35 peer-review publications, more than 35 conference papers, is on seven peer-review journal editorial boards, and is the recipient of two teaching awards.

Vieira also writes children's stories. His first published picture book is What's Your Favorite Season, which is available on Amazon and at other leading bookstores.

Recently, he was inducted into the Beta Gamma Sigma and Alpha Mu Alpha Honor Societies for his contribution to education and scholarship.

Ed resides with his family in South Berwick, Maine, U.S.A.

Feel free to contact him at edward.t.vieira@gmail.com.

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Joonwoo Moon
5.0 out of 5 stars No.1 PR study book
Reviewed in the United States on 17 September 2019
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The best book for Accredited in Public Relations (APR) preparation.
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Joonwoo Moon
5.0 out of 5 stars No.1 PR study book
Reviewed in the United States on 17 September 2019
The best book for Accredited in Public Relations (APR) preparation.
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Jacek Barlik
5.0 out of 5 stars Worth a buy
Reviewed in the United States on 6 March 2019
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Comprehensive, updated and down-to-earth: a useful textbook for senior PR students and teachers.
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