West, Douglas; Ford, John; Ibrahim, Essam
Strategic marketing : creating competitive advantage Douglas West; John Ford and Essam Ibrahim - 2nd ed. - New York Oxford University Press 2010 - xxvi, 585 p.
9780199642601
--Marketing--Decision making--Strategic planning--Marketing--Management
658.8101 / WES
Strategic marketing : creating competitive advantage Douglas West; John Ford and Essam Ibrahim - 2nd ed. - New York Oxford University Press 2010 - xxvi, 585 p.
9780199642601
--Marketing--Decision making--Strategic planning--Marketing--Management
658.8101 / WES
