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Chernev, Alexander

Strategic brand management Alexander Chernev - 3rd ed. - USA Cerebellum Press 2020 - vi, 258 p.

Includes bibliographical references (pages 245 - 247)

ISBN: 9781936572625

Subjects--Topical Terms: --Marketing --Brand --Business --Design --Planning

Dewey Class. No.: 658.827 / CHE

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