000 -LEADER |
fixed length control field |
01292nam a22002297a 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20240315160305.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
240315b |||||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781936572625 |
Qualifying information |
paperback |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
Pandit Deendayal Energy University |
Language of cataloging |
Eng |
Transcribing agency |
Pandit Deendayal Energy University |
Modifying agency |
Pandit Deendayal Energy University |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.827 |
Item number |
CHE |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Chernev, Alexander |
Relator term |
author |
245 ## - TITLE STATEMENT |
Title |
Strategic brand management |
Statement of responsibility, etc. |
Alexander Chernev |
250 ## - EDITION STATEMENT |
Edition statement |
3rd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
USA |
Name of publisher, distributor, etc. |
Cerebellum Press |
Date of publication, distribution, etc. |
2020 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
vi, 258 p. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references (pages 245 - 247) |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Source of heading or term |
Management |
Form subdivision |
Business |
General subdivision |
Marketing |
Chronological subdivision |
Brand |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Form subdivision |
Planning |
General subdivision |
Design |
856 ## - ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
<a href="https://www.amazon.in/Strategic-Brand-Management-Alexander-Chernev/dp/1936572621/ref=sr_1_2?crid=2MLYCAIDZO16H&dib=eyJ2IjoiMSJ9.xPkK3ClGGHfEdPy7eMGigVlLmKSgA0FgRnHw9eY45gE5kUlQmg3ZNg-y_mArdOPkTrIyRcdkOnhEic4wCcnvs8pinHCtYQwLo7sBN3HPst73RhBaEPsoQaQ7ReaDEJ9BCHv2K74WFDK0dUV86yqIU8ethTj3ZcVNLGEMc8Xr8rvQkk2y3RXVox6cZEx8hToD.laG51UnTPqSmVUpHi7jFmwiX0ztb3R1rz-nzOrUtpi8&dib_tag=se&keywords=Strategic+brand+management+by+Alexander+Chernev&qid=1710498546&sprefix=strategic+brand+management+by+alexander+chernev+%2Caps%2C209&sr=8-2">https://www.amazon.in/Strategic-Brand-Management-Alexander-Chernev/dp/1936572621/ref=sr_1_2?crid=2MLYCAIDZO16H&dib=eyJ2IjoiMSJ9.xPkK3ClGGHfEdPy7eMGigVlLmKSgA0FgRnHw9eY45gE5kUlQmg3ZNg-y_mArdOPkTrIyRcdkOnhEic4wCcnvs8pinHCtYQwLo7sBN3HPst73RhBaEPsoQaQ7ReaDEJ9BCHv2K74WFDK0dUV86yqIU8ethTj3ZcVNLGEMc8Xr8rvQkk2y3RXVox6cZEx8hToD.laG51UnTPqSmVUpHi7jFmwiX0ztb3R1rz-nzOrUtpi8&dib_tag=se&keywords=Strategic+brand+management+by+Alexander+Chernev&qid=1710498546&sprefix=strategic+brand+management+by+alexander+chernev+%2Caps%2C209&sr=8-2</a> |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
General Books |