| 000 -LEADER |
|---|
| fixed length control field |
01283nam a22002411a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20231220111740.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
231220b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788131520796 |
| Qualifying information |
paperback |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
Pandit Deendayal Petroleum University |
| Language of cataloging |
Eng |
| Transcribing agency |
Pandit Deendayal Petroleum University |
| Modifying agency |
Pandit Deendayal Petroleum University |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.804 |
| Item number |
HUT |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hutt, Michael D.; Sharma, Dheeraj; Speh, Thomas W. |
| Relator term |
author |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
B2B marketing : |
| Remainder of title |
a South - Asian perspective |
| Statement of responsibility, etc. |
Michael D. Hutt; Dheeraj Sharma; Thomas W. Speh |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
11th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New Delhi |
| Name of publisher, distributor, etc. |
Cengage Learning Private Ltd. |
| Date of publication, distribution, etc. |
2014 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxix, 522 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
Management |
| Form subdivision |
Marketing strategy |
| General subdivision |
Business marketing |
| Chronological subdivision |
Global markets |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Form subdivision |
Innovation |
| General subdivision |
Performance measurement |
| Chronological subdivision |
Promotion |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://www.amazon.in/Marketing-South-Asian-Perspective-Michael/dp/B0BNBSFHCS/ref=sr_1_1?crid=2AKTES5G3LUE&keywords=B2B+marketing+%3A+a+South+-+Asian+perspective+by+Michael+D&nsdOptOutParam=true&qid=1703051163&sprefix=b2b+marketing+a+south+-+asian+perspective+by+michael+d%2Caps%2C174&sr=8-1">https://www.amazon.in/Marketing-South-Asian-Perspective-Michael/dp/B0BNBSFHCS/ref=sr_1_1?crid=2AKTES5G3LUE&keywords=B2B+marketing+%3A+a+South+-+Asian+perspective+by+Michael+D&nsdOptOutParam=true&qid=1703051163&sprefix=b2b+marketing+a+south+-+asian+perspective+by+michael+d%2Caps%2C174&sr=8-1</a> |
| 942 00 - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha issues (borrowed), all copies |
5 |
| Source of classification or shelving scheme |
|
| Koha item type |
General Books |
