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The Breakaway Brand: How Great Brands Stand out

By: Kelly, Francis JContributor(s): Silverstein, BarryPublisher: New york McGraw Hill, Inc 2005Description: 289pISBN: 9780072262377Subject(s): Brand ManagementDDC classification: 658.827

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Item type	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
General Books	SOM Library	General (Miscellaneous)	658.827 KEL (Browse shelf)	Available		M0003296

Total holds: 0

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Previous	658.827 KAP Strategic Brand Management: Creating and Sustaining Brand Equity Long Term	658.827 KAP Strategic Brand Management: Creating and Sustaining Brand Equity Long Term	658.827 KEL Best Practice Case in Branding: Lessons From the World's Strongest Brands	658.827 KEL The Breakaway Brand: How Great Brands Stand out	658.827 KEL Strategic Brand Management: Building, Measuring ad Managing Brand Equity	658.827 KEL Strategic Brand Management: Building, Measuring ad Managing Brand Equity	658.827 KEL Strategic Brand Management: Building, Measuring ad Managing Brand Equity	Next

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