Pandit Deendayal Energy University Library Resource Centre Online Catalogue

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181.
The Power of Why: Breaking Out in a Competitive Marketplace

by By Weylman, C Richard.

Publisher: Delhi; Jaico Publishing House; 2013Availability: Items available for loan: SOT LibraryCall number: 658.8 WEY (1).

182.
Branding TV : principles and practices Walter McDowell and Alan Batten

by McDowell, Walter; Batten, Alan [author].

Publisher: Amsterdam Boston Focal Press 2005Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 384.551 MCD (1).

183.
Digital marketing : strategic planning & integration Annmarie Hanlon

by Hanlon, Annmarie [author].

Publisher: New Delhi SAGE Publications India Pvt Ltd 2019Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 658.87202854678 HAN (1).

184.
How people buy online : the psychology behind consumer behaviour Seema Gupta

by Gupta, Seema [author ].

Publisher: New Delhi Sage Publications India Pvt Ltd 2021Online access: Click here to access online Availability: Items available for loan: SOM LibraryCall number: 658.872 GUP (1), SLS LibraryCall number: 658.872 GUP (1).

185.
Advertising and branding basics Sage Publications India Pvt Ltd

by Sage Publications India Pvt Ltd [Publisher ].

Publisher: New Delhi Sage Publications India Pvt Ltd 2021Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 659 (1).

186.
Start-up marketing strategies : 11 real-life cases of Indian start-ups Ed. by M. Anil Ramesh; Priya Grover; Sabyasachi Dasgupta

by Ramesh, M. Anil; Grover, Priya; Dasgupta, Sabyasachi [editor ].

Publisher: Mumbai Jaico Publishing House 2022Online access: Click here to access online Availability: No items available : Checked out (1).

187.
Made In Future: A Story of Marketing ,Media and Content for Our Times

by Kumar, Prashant.

Publisher: New Delhi: Business Books, 2022Availability: Items available for loan: SOM LibraryCall number: 658.8 KUM (1).

188.
Marketing communications : objectives, strategy, tactics John R. Rossiter; Larry Percy; Lars Bergkvist

by Rossiter, John R.; Percy, Larry; Bergkvist, Lars [author ].

Publisher: New Delhi SAGE Publications India Pvt Ltd 2018Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 658.8 ROS (1).

189.
B2B marketing : text and cases Krishna K Havaldar; Shailendra Dasari

by Havaldar, Krishna K; Dasari, Shailendra [author ].

Edition: 5th ed. Publisher: Chennai McGraw Hill Education India Private Limited 2021Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 658.8 HAV (39). Checked out (1).

190.
Social media marketing : theories & applications Stephan Dahl

by Dahl, Stephan [author ].

Edition: 3rd ed. Publisher: New Delhi SAGE Publications India Pvt Ltd 2021Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 658.872 DAH (4). Checked out (1).

191.
Social media marketing Tracy L. Tuten

by Tuten, Tracy L [author].

Edition: 4th.Publisher: New Delhi SAGE Publications India Pvt Ltd 2021Online access: Click here to access online Availability: No items available : Checked out (1).

192.
Brand wars : combat strategies for Indian brands Rajiv Gupte; Anand Limaye; Forword by Amitabh Kant

by Gupte, Rajiv; Limaye, Anand [author].

Publisher: New Delhi SAGE Publications India Pvt Ltd 2021Online access: Click here to access online Availability: No items available : Checked out (1).

193.
Brand management : co-creating meaningful brands Michael Beverland

by Beverland, Michael [author].

Edition: 2nd ed. Publisher: New Delhi SAGE Publications India Pvt Ltd 2021Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 658.827 BEV (1).

194.
Advertising & promotion Chris Hackley and Rungpaka Amy Hackley

by Hackley, Chris; Hackley, Rungpaka Amy [author].

Edition: 5th ed. Publisher: New Delhi SAGE Publications India Pvt Ltd 2021Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 659.1 HAC (1).

195.
Social Media Success For Every Brand

by Diaz-Ortiz, Claire.

Publisher: New Delhi: HarperCollins, 2019Availability: Items available for loan: SOM LibraryCall number: 658.827 DIA (1).

196.
The New Brand You: How to WOW in the New World of Work

by Kaputa, Catherine.

Publisher: London: Nicholas and Brealey, 2022Availability: Items available for loan: SOM LibraryCall number: 658.827 KAP (1).

197.
The art of corporate storytelling : only connect Robert Mighall

by Mighall, Robert [author ].

Publisher: New Delhi Viva Books Private Limited 2017Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 658.827 MIG (1).

198.
Writing great copy Sallyann Sheridan

by Sheridan, Sallyann [author].

Publisher: New Delhi Viva Books Private Limited 2008Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 659.132 SHE (1).

199.
Brand management : principles and practices Kirti Dutta

by Dutta, Kirti [author ].

Edition: 2nd ed. Publisher: New Delhi Oxford University Press 2022Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 658.827 DUT (16). Checked out (4).

200.
Strategic marketing : creating competitive advantage Douglas West; John Ford and Essam Ibrahim

by West, Douglas; Ford, John; Ibrahim, Essam [author ].

Edition: 2nd ed. Publisher: New York Oxford University Press 2010Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 658.8101 WES (1).

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