Pandit Deendayal Energy University Library Resource Centre Online Catalogue

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21.
Advertising and branding basics Sage Publications India Pvt Ltd

by Sage Publications India Pvt Ltd [Publisher ].

Publisher: New Delhi Sage Publications India Pvt Ltd 2021Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 659 (1).

22.
Start-up marketing strategies : 11 real-life cases of Indian start-ups Ed. by M. Anil Ramesh; Priya Grover; Sabyasachi Dasgupta

by Ramesh, M. Anil; Grover, Priya; Dasgupta, Sabyasachi [editor ].

Publisher: Mumbai Jaico Publishing House 2022Online access: Click here to access online Availability: No items available : Checked out (1).

23.
Marketing communications : objectives, strategy, tactics John R. Rossiter; Larry Percy; Lars Bergkvist

by Rossiter, John R.; Percy, Larry; Bergkvist, Lars [author ].

Publisher: New Delhi SAGE Publications India Pvt Ltd 2018Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 658.8 ROS (1).

24.
B2B marketing : text and cases Krishna K Havaldar; Shailendra Dasari

by Havaldar, Krishna K; Dasari, Shailendra [author ].

Edition: 5th ed. Publisher: Chennai McGraw Hill Education India Private Limited 2021Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 658.8 HAV (39). Checked out (1).

25.
Social media marketing : theories & applications Stephan Dahl

by Dahl, Stephan [author ].

Edition: 3rd ed. Publisher: New Delhi SAGE Publications India Pvt Ltd 2021Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 658.872 DAH (4). Checked out (1).

26.
Social media marketing Tracy L. Tuten

by Tuten, Tracy L [author].

Edition: 4th.Publisher: New Delhi SAGE Publications India Pvt Ltd 2021Online access: Click here to access online Availability: No items available : Checked out (1).

27.
Brand wars : combat strategies for Indian brands Rajiv Gupte; Anand Limaye; Forword by Amitabh Kant

by Gupte, Rajiv; Limaye, Anand [author].

Publisher: New Delhi SAGE Publications India Pvt Ltd 2021Online access: Click here to access online Availability: No items available : Checked out (1).

28.
Brand management : co-creating meaningful brands Michael Beverland

by Beverland, Michael [author].

Edition: 2nd ed. Publisher: New Delhi SAGE Publications India Pvt Ltd 2021Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 658.827 BEV (1).

29.
Advertising & promotion Chris Hackley and Rungpaka Amy Hackley

by Hackley, Chris; Hackley, Rungpaka Amy [author].

Edition: 5th ed. Publisher: New Delhi SAGE Publications India Pvt Ltd 2021Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 659.1 HAC (1).

30.
The art of corporate storytelling : only connect Robert Mighall

by Mighall, Robert [author ].

Publisher: New Delhi Viva Books Private Limited 2017Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 658.827 MIG (1).

31.
Writing great copy Sallyann Sheridan

by Sheridan, Sallyann [author].

Publisher: New Delhi Viva Books Private Limited 2008Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 659.132 SHE (1).

32.
Brand management : principles and practices Kirti Dutta

by Dutta, Kirti [author ].

Edition: 2nd ed. Publisher: New Delhi Oxford University Press 2022Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 658.827 DUT (16). Checked out (4).

33.
Strategic marketing : creating competitive advantage Douglas West; John Ford and Essam Ibrahim

by West, Douglas; Ford, John; Ibrahim, Essam [author ].

Edition: 2nd ed. Publisher: New York Oxford University Press 2010Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 658.8101 WES (1).

34.
Marketing for entrepreneurs : concepts and applications for new ventures Frederick G. Crane, Northeastern University

by Crane, Frederick G [author].

Edition: 3rd ed. Publisher: New Delhi SAGE Publications India Pvt. Ltd. 2022Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 658.8 CRA (1).

35.
Publishing management Tapomoy Deb

by Deb, Tapomoy [author].

Publisher: New Delhi Global Vision Publishing House 2019Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 657.84 DEB (1).

36.
Case studies in marketing management Ed. by S. Ramesh Kumar

by Kumar, S. Ramesh [editor ].

Publisher: Tamilnadu Pearson India Education Services Pvt. Ltd 2011Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 658.802 (1).

37.
Strategic brand management Alexander Chernev

by Chernev, Alexander [author ].

Edition: 3rd ed. Publisher: USA Cerebellum Press 2020Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 658.827 CHE (1).

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