Pandit Deendayal Energy University Library Resource Centre Online Catalogue

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501.
Brand management : co-creating meaningful brands Michael Beverland

by Beverland, Michael [author].

Edition: 2nd ed. Publisher: New Delhi SAGE Publications India Pvt Ltd 2021Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 658.827 BEV (1).

502.
Advertising & promotion Chris Hackley and Rungpaka Amy Hackley

by Hackley, Chris; Hackley, Rungpaka Amy [author].

Edition: 5th ed. Publisher: New Delhi SAGE Publications India Pvt Ltd 2021Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 659.1 HAC (1).

503.
How to Rule the Internet and Make Money on Every Click

by Gupta, Seema.

Publisher: New Delhi: Sage Publication, 2022Availability: Items available for loan: SOM LibraryCall number: 658.87 GUP (1).

504.
Marketing Metrics: Beyond Clickbaits

by Dugar, Anurag | Shreshtha, Mani.

Publisher: New Delhi: Sage Publication, 2022Availability: Items available for loan: SOM LibraryCall number: 658.8 DUG (1).

505.
Social Media Success For Every Brand

by Diaz-Ortiz, Claire.

Publisher: New Delhi: HarperCollins, 2019Availability: Items available for loan: SOM LibraryCall number: 658.827 DIA (1).

506.
Marketing Analytics

by Gupta, Seema | Jathar, Avadhoot.

Publisher: New Delhi: Wiley India Ltd, 2022Availability: Items available for loan: SOM LibraryCall number: 658.8 GUP (1).

507.
Marketing White Book 2021-2022

by Business World.

Publisher: Mumbai, Business World, 2022Availability: Items available for loan: SOM LibraryCall number: 658.8 MAR (1).

508.
Neuro Marketing: Understanding the “Buy Buttons” in Your Customer’s Brain

by Renvoise, Patrick | Morin, Christophe.

Publisher: New Delhi: HarperCollins, 2007Availability: Items available for loan: SOM LibraryCall number: 658.80019 REN (1).

509.
Newspaper marketing in India : a focus on languages press NVR Jyoti Kumar

by Jyoti Kumar, NVR [author ].

Publisher: New Delhi Anmol Publications Pvt. Ltd. 2003Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 070.688 JYO (4).

510.
The New Brand You: How to WOW in the New World of Work

by Kaputa, Catherine.

Publisher: London: Nicholas and Brealey, 2022Availability: Items available for loan: SOM LibraryCall number: 658.827 KAP (1).

511.
The art of corporate storytelling : only connect Robert Mighall

by Mighall, Robert [author ].

Publisher: New Delhi Viva Books Private Limited 2017Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 658.827 MIG (1).

512.
Writing great copy Sallyann Sheridan

by Sheridan, Sallyann [author].

Publisher: New Delhi Viva Books Private Limited 2008Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 659.132 SHE (1).

513.
Brand management : principles and practices Kirti Dutta

by Dutta, Kirti [author ].

Edition: 2nd ed. Publisher: New Delhi Oxford University Press 2022Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 658.827 DUT (1). Checked out (19).

514.
Marketing Management

by Kotler, Philip, Keller | Keller, Kevin Lane | Chernev, Alexander | Sheth, Jagdish | Shainesh, G.

Edition: 16th edPublisher: New Delhi: Pearson Education, 2023Availability: Items available for loan: SOM LibraryCall number: 658.8 KOT (1). Checked out (1).

515.
Marketing Analytics: Based on First Principles

by Robert W. Palmatier | Peterson, J. Andrew | [German, Frank].

Publisher: New Delhi: Bloomsbury, 2023Availability: Items available for loan: SOM LibraryCall number: 658.83 PAL (1).

516.
Principles of Marketing Engineering and Analytics

by Lilien, Gary L | Rangaswamy, Arvind | Bruyn, Arnaud.

Edition: 3rd edPublisher: USA: Decision Pro, Inc, 2017Availability: No items available : Checked out (1).

517.
Strategic marketing : creating competitive advantage Douglas West; John Ford and Essam Ibrahim

by West, Douglas; Ford, John; Ibrahim, Essam [author ].

Edition: 2nd ed. Publisher: New York Oxford University Press 2010Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 658.8101 WES (1).

518.
Marketing for entrepreneurs : concepts and applications for new ventures Frederick G. Crane, Northeastern University

by Crane, Frederick G [author].

Edition: 3rd ed. Publisher: New Delhi SAGE Publications India Pvt. Ltd. 2022Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 658.8 CRA (1).

519.
Publishing management Tapomoy Deb

by Deb, Tapomoy [author].

Publisher: New Delhi Global Vision Publishing House 2019Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 657.84 DEB (1).

520.
Social media marketing

by Tuten, Tracy L | Solomon; Michael R.

Edition: 3rd ed.Publisher: New Delhi: Sage Publication; 2018Online access: Click here to access online Availability: Items available for loan: SLS LibraryCall number: 658.872 TUT (20).

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