Pandit Deendayal Energy University Library Resource Centre Online Catalogue

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141.
An Introduction to Market and Social Research: Planning and Using Tools and Techniques

by Adams, Karen | Brace, Ian.

Publisher: New Delhi Kogan Page India 2008Availability: Items available for loan: SOM LibraryCall number: 658.83 ADA (2).

142.
Introduction to Marketing

by McDaniel, Carl | Lamb, Charles W | Hair, Josheph F.

Edition: 8th edPublisher: Thomson: South-Western 2007Availability: Items available for loan: SOM LibraryCall number: 658.8 MCD (1).

143.
Juicing the Orange

by Fallon, Pat | Senn, Fred.

Publisher: Boston Harvard Business School Press 2006Availability: Items available for loan: SOM LibraryCall number: 658.802 FAL (1).

144.
Kellogg on Integrated Marketing

by Iacobucci, Dawn | Calder, Bobby.

Publisher: New Delhi Wiley India 2003Availability: Items available for loan: SOM LibraryCall number: 658.8 KEL (1).

145.
Kellogg on Marketing

by Tybout, Alice M | Calder, Bobby J.

Edition: 2nd edPublisher: New Delhi Wiley India 2010Availability: Items available for loan: SOM LibraryCall number: 658.8 KEL (1).

146.
Key Concepts in Marketing

by Blythe, Jim.

Publisher: New Delhi Sage Publications India Pvt Ltd 2009Availability: Items available for loan: SOM LibraryCall number: 658.8 BLY (1).

147.
Key Marketing Skills

by Cheverton, Peter.

Edition: 2nd edPublisher: New Delhi Kogan Page India 2006Availability: Items available for loan: SOM LibraryCall number: 658.8 CHE (1).

148.
Key Marketing Skills

by Cheverton, Peter.

Availability: Items available for loan: SOM LibraryCall number: MCG00319 CD (1).

149.
Kotler on Marketing: How to Create, win and Dominate Markets

by Kotler, Philip.

Publisher: New York Free Press 1999Availability: Items available for loan: SOM LibraryCall number: 658.8 KOT (1).

150.
Lateral Marketing: New Techniques for Finding Breakthrough Ideas

by Kotler, Philip | De Bes, Fernando Trias.

Publisher: New York John Wiley and Sons, Inc 2006Availability: Items available for loan: SOM LibraryCall number: 658.8 KOT (1).

151.
Lessons in Marketing Excellence: 2009-2010 Case Book

Publisher: New Delhi CNBC TV 18 2010Availability: Items available for loan: SOM LibraryCall number: 658.8 LES (1).

152.
Macromarketing A Global Focus: Marketing Systems, Societal Development, Equity and Poverty Vol - I

by Shapiro, Stanley J | Tadajewski, Mark | Shultz, Clifford J.

Publisher: New Delhi Sage Publications India Pvt Ltd 2009Availability: Items available for loan: SOM LibraryCall number: 658.8 MAC (1).

153.
Macromarketing A Global Focus: Marketing Systems, Societal Development, Equity and Poverty Vol - II

by Shapiro, Stanley J | Tadajewski, Mark | Shultz, Clifford J.

Publisher: New Delhi Sage Publications India Pvt Ltd 2009Availability: Items available for loan: SOM LibraryCall number: 658.8 MAR (1).

154.
Macromarketing A Global Focus: Marketing Systems, Societal Development, Equity and Poverty Vol - III

by Shapiro, Stanley J | Tadajewski, Mark | Shultz, Clifford J.

Publisher: New Delhi Sage Publications India Pvt Ltd 2009Availability: Items available for loan: SOM LibraryCall number: 658.8 MAR (1).

155.
Macromarketing A Global Focus: Marketing Systems, Societal Development, Equity and Poverty Vol - IV

by Shapiro, Stanley J | Tadajewski, Mark | Shultz, Clifford J.

Publisher: New Delhi Sage Publications India Pvt Ltd 2009Availability: Items available for loan: SOM LibraryCall number: 658.8 MAR (1).

156.
Make Your First Million in Network Marketing

by Christensen, Mary.

Publisher: New Delhi Viva Books Private Limited 2009Availability: Items available for loan: SOM LibraryCall number: 658.84 CHR (1).

157.
Managing Indian Brands: Marketing Concepts and Strategies

by Kumar, Ramesh S.

Publisher: New Delhi Vikas Publishing House Pvt. Ltd 2004Availability: Items available for loan: SOM LibraryCall number: 658.8270954 KUM (1).

158.
Managing Strategic Innovation and Change: A Collection of Readings

by Tushman, Michael L | Anderson, Philip.

Edition: 2nd ed Publisher: New York Oxford University Press 2004Availability: No items available : Checked out (1).

159.
Market Leadership Strategies for Service Companies

by Terrill, Craig | Middlebrooks, Arthur.

Publisher: USA NTC Business Books 2001Availability: Items available for loan: SOM LibraryCall number: 658.8 TER (1).

160.
Marketing

by Grewal, Dhruv | Levy, Michael.

Publisher: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2010Availability: Items available for loan: SOM LibraryCall number: 658.8 GRE (2). Damaged (2).

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